How We Match Add-Ons to Your Business

The website is the base of everything we build — and for some businesses, it's also the whole answer. A one-person tile-and-grout business with three jobs a week doesn't need a booking calendar. A busy salon with four stylists and a full waitlist almost certainly does. The add-ons only make sense once the site is solving a real bottleneck, not before.

We sell four of them: Lead Capture, Scheduling, Follow-up Automation, and an AI Voice Receptionist. None of them get set up until you say yes and pay for it — we don't build or configure anything on our end first. Here's how we think about which ones actually fit.

Start with where leads are actually getting lost

Before recommending anything, we ask one question: when a potential customer tries to reach you, what happens to that attempt right now?

• It goes to an inbox nobody checks until end of day. That's a Lead Capture problem — the lead exists, but nothing is tracking it as a real contact you can follow up with.
• It goes to a phone that's often busy, on a ladder, or mid-appointment. That's a missed-call problem — either Follow-up Automation (a text-back and a sequence) or, if call volume is high enough, an AI Voice Receptionist that actually answers.
• It reaches you fine, but then back-and-forth scheduling eats the rest of the day. That's a Scheduling problem — an embedded booking calendar removes the back-and-forth entirely.

Most businesses have one of these as their real bottleneck, not all three. We'd rather tell you which one than sell you all four.

Then weigh it against your actual call/lead volume

An add-on has to save more time or convert more revenue than it costs. A business getting two inquiries a week doesn't need automated scheduling — a person can handle two a week by phone or text without much friction. A business getting two inquiries a day, several of them while you're already on a job, is a completely different story: the manual cost of handling that volume is real, and it's the volume itself that makes an add-on worth paying for.

This is also why AI Voice Receptionist is priced differently from the other three — it carries a real per-minute cost, so it only makes financial sense once your call volume is high enough that a missed call is a mathematically likely lost customer, not an occasional inconvenience.

What each add-on is actually for

Our starting point with every prospect

We build the free preview site first, with no add-ons in it — that way you're judging the base site on its own, not because a demo is dressed up with automation. Once it's live and you've had it in front of real customers for a bit, the actual bottleneck usually becomes obvious. That's the right time to talk about which add-on — if any — makes sense.